With over 145 million users logging in every day, Twitter should be an essential tool for all digital marketers. It also ranks as the fifth most popular social media platform.
The platform is also a gold mine for those looking for customer insights to drive sales.
However, Twitter is more fast-paced than other social media platforms. The average lifespan of a tweet is around 18 minutes only. This is four times less than a Facebook or Instagram post.
And with users sending 500 million tweets daily, it is difficult to make a lasting impression on your audience.
Hence, you have to make sure that your tweets and your marketing strategy pack a punch. This is the only way to stay relevant long enough to build an online presence on Twitter.
If you feel intimidated, rest assured you’re not the first person to feel this way. Many individuals are aware of the potential Twitter holds. But they are too wary of this fast-tracked environment to tap into its benefits.
How to Develop a Twitter Marketing Strategy
You have to strategise first before diving headfirst into the Twitter marketplace:
Audit your account to ensure that it aligns with the message your brand represents
You should also set goals that support your brand’s objectives
Study your competitors’ social media to improve yours by identifying gaps in their strategies
Assign roles to track different functions of your Twitter account
Use a content calendar to plan ahead and prevent scheduling conflicts
Reevaluate your account to see your progress and identify any gaps in your objectives
4 Marketing Tips to Help You Grow on Twitter
1. Build up a brand voice
Twitter is a very interactive platform. You need to form connections and win over your audience with an authentic brand voice. So the tone of your account needs to be consistent, uniform and, sincere.
Ensure that your brand has a unique personality that stands out from the rest of the competition. You also have to remember not to post identical content across your social media as it can seem like spam.
2. Schedule your tweets
You can schedule most of your tweets beforehand to stay on top of your content calendar.
Twitter analytics is a great tool to figure out the best times to post and plan your tweets accordingly. This tactic is especially great for planned content such as campaigns. This way you can avoid scheduling conflicts and get more time to work on developing content
3. Use paid engagement
A great way to gain engagement is to buy Twitter followers. This can work out well especially if you’ve just joined and you don’t have a large audience.
Purchasing paid engagement helps you lay a solid foundation on the app. All you need to do is to identify the best sites to buy Twitter followers that are authentic. If you make a good purchase, you can bring in a lot of traffic. You can also pop up on non-followers’ feeds, thus increasing visibility.
4. Master hashtags
Hashtags are prevalent on Twitter and play an important role in increasing engagement. They also provide valuable customer insights into your brand or niche.
You have to use hashtags that are specific to your brand or niche. You can also create ones that are personalized for your brand. Joining conversations via trending hashtags can also bring more users to your account.
You just have to remember not to overuse it. One or two hashtags are enough to support one tweet.
Twitter is brimming with business opportunities but it does not wait for anyone. Tweets stay relevant only for a short period and get lost afterwards. So it is important to make sure your audience remembers you or your brand.
This fast-paced competition can seem daunting to many. But you just need to develop a marketing strategy that works for you and the rest will fall into place.
However, a lot goes into coming up with a strategy that can break through the walls of a platform where you have only 18 minutes to raise a pitch.
You can create a brand voice, lever Twitter features and buy active Twitter followers to get a headstart. These tips are tried and tested by marketing experts and are sure to boost your account.